Partnerships
How to choose talent and creators for fit, not follower count.
One million followers can produce zero sales. Ten thousand loyal followers can transform a business.
Follower count is a metric, not the metric
Reach tells you how many people could see something. It tells you nothing about whether any of them will act, or whether their audience will still respect them afterwards for saying it.
What actually matters
- Audience trust, which is slow to build and fast to spend.
- Brand alignment that a viewer would recognise without being told.
- A conversion history, not just a reach history.
- Content quality that will sit comfortably next to your own.
- Professionalism through briefing, approvals and delivery.
- Long-term value rather than one strong post.
Final thoughts
Choose influence.
Not popularity.
Where this applies
If this is the kind of thinking you want applied to your own brand, that is what we do. Start a conversation or see the portfolio.