Insights
Notes onattention &positioning.
Practical thinking on strategy, content, partnerships and culture, written for people building brands that intend to be remembered. Ten pieces to start with, and more as we publish them.
In the journal
Positioning before production: why most content fails before it is made.
Why most brand social looks the same, and how to break the pattern.
The content engine: producing premium work at the volume channels demand.
Sponsorship is changing: from logos on a backdrop to genuine relevance.
How to choose talent and creators for fit, not follower count.
Performance marketing that does not cheapen the brand.
Outbound that sounds like a premium brand, not spam.
Building a brand in Dubai: attention is abundant, distinction is rare.
What a conversion-focused website actually does differently.
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Occasional notes on attention, positioning and culture. No noise, no spam, just the thinking we’d want if we were on your side of the table.
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